Get Woke, Go Broke.

The title is stolen from a commenter at Ace’s because it is the perfect summary of the story. From Hot Air.

At what price does Twitter fame come? Corporate brands that offered virtue signaling to online mobs might discover that it’s more expensive than they thought. A new Morning Consult survey shows that every major brand that disaffiliated themselves from the NRA has suffered overall damage to their standing with consumers:

After the Parkland, Fla., high school shooting, several prominent companies ended their businesses relationships with the National Rifle Association — and some are facing backlash in public opinion, according to a new poll.

Morning Consult survey of 2,201 U.S. adults conducted Feb. 23-25 found increases in negative views of businesses that severed ties with the NRA after consumers learned of them. The poll’s margin of error is plus or minus 2 percentage points.

MetLife Inc., the insurance giant that ended a discount for NRA members last week, had a 45 percent favorable rating, compared to a 12 percent unfavorable rating, before survey participants were informed of that move. After learning of it, respondents with an unfavorable view of the company doubled to 24 percent, while its favorability rating was unchanged.

The chart’s left column shows the overall impact

All of these companies did get a boost from Democrats, but it turns out that it’s not enough to offset the overall damage to their reputations for tossing the NRA under the bus. That’s even more remarkable considering that only 14% of the sample had NRA members in their households. There is a distinct partisan split on this question, with that number rising to 23% among Republican respondents and only 8% for Democrats. Still, the relatively low numbers of NRA membership fall far below the backlash shown overall to these corporate moves.

On the other hand, 42% of all households in the survey own a firearm, including 28% of Democrats and 42% of independents; over half of all Republicans surveyed have a firearm in the house (55%). Twenty-one percent of all Democrats surveyed had more than three firearms in the house (38% of Republicans), showing that gun ownership is not partisan nor is enthusiasm for firearm ownership. A bigger differentiator is geography; only 15% of all urban respondents own more than three firearms, while 41% of all rural respondents do.

What about the millennials that these companies tried to woo this week with their virtue-signaling? Well, 43% of respondents below 30 years of age report having firearms in their households, roughly the same percentage as the other age demos, and 24% report having more than three of them. Twenty-one percent report that their household includes at least one member of the NRA, a higher percentage than any other age demo. They are more likely to want corporations to take public stances on social issues, but only slightly so when combining “very important” to “somewhat important,” and they’re slightly lessinterested corporate takes on political issues.

And when it comes to gun control, they turn out to be less interested than other age demos, too:

More at the link, but it seems to me there is a very old saying that applies here. “Shoemaker, stick to your last.”

The point of a corporation is to make money for the shareholders, anything that intentionally detracts from that is malfeasance by the management of the firm, and the employees bear the brunt of the cost. That is one reason why I tend to be slow with boycotts, but I’ve reached my limit, and these companies that intentionally insult my beliefs, and my fights, will have to do without my trade. For most of them, that’s an easy decision, I have no reason to deal with them in the foreseeable future. But they are no longer on my list of acceptable vendors.

From what I read, I’m not the only one, either. I wouldn’t be all that much happier if they were coming out in support of the NRA, by the way. If it’s in their interest to support the organization, fine, like say, Colt, for example, but if it’s just a generic corporation, well, why are you doing this? Yes, it is different for a company wholly owned by an individual (or family), it is quite appropriate for their organization to reflect their beliefs. While a corporation is (and has to be) a person for legal purposes, it is a limited thing. General Electric is not a citizen with a right to vote.

Best we keep it that way.

About NEO
Lineman, Electrician, Industrial Control technician, Staking Engineer, Inspector, Quality Assurance Manager, Chief Operations Officer

8 Responses to Get Woke, Go Broke.

  1. the unit says:

    I guess these companies posted their notice of NRA endorsement withdrawal over Twitter. I bet it read like this. “We, company name, are withdrawing our endorsement and any advertising from the NRA. To you members, gun owners, and sympathetic citizens to the NRA, you are deplorable in irreconcilable, and we don’t want your business.”
    That’s probably over the alloted number of characters, but I’m sure Twitter doesn’t mind.
    I hope Walabot isn’t one of the companies. That’s the only thing I’m thinking about buying. Hid my gun in my secret, hidden, wall compartment when the grands came. Now can’t remember where it is. 🙂

    Liked by 1 person

  2. the unit says:

    I had to think. I thought “virtue signaling” was someone telling the waiter to give me them the bill or drinks for the house.
    Anyway, I learned something else. We have our “Champagne Socialists” too. 🙂

    Liked by 1 person

    • NEO says:

      Yep, we usually call our “Limousine Liberals” much the same thing 🙂

      Liked by 1 person

      • the unit says:

        Funny how looking up virtue signaling led me to “Champagne socialists” right off the bat, and similar terms for Americans of that ilk. And other nationalities as well.
        The first definition for v.s. I found is “conspicuous expression of moral values done primarily with the intent of enhancing standing within a social group.” And I thought they were first concerned about others, that being their cause.
        I guess it’s all about them though.
        Probably human nature, as who wants to be deplorable and irreconcilable. 🙂

        Liked by 1 person

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